Case study
Creative & Marketing
Digital and physical marketing strategy for TuPlantaPR + Visage Studio
Adobe Creative SuiteBrand StrategyEvent Design
Creative & Marketing — hero image
Overview
Combined digital marketing work at TuPlantaPR (Any Parts Corp.) with personal creative projects through Visage Studio, demonstrating range across strategy, design, and brand development.
Process / What I Built
- Designed digital marketing campaigns for TuPlantaPR including product showcases crafted to captivate consumers through aesthetic design and strategic presentation
- Planned and built physical booth installations for malls and convention centers across Puerto Rico, transforming spaces into engaging consumer hubs
- Founded Visage Studio — a personal creative brand producing custom apparel including the "Foundation Jeans" (100% custom cut and sewn denim, from vector mockup to 3D Photoshop render to first sample) and a concept jersey collaboration (Visage x Kyoto Sanga away jersey)
- Led web development and marketing for academic projects including the Washington Square Park artists' ethnographic project (WordPress site, logo creation, interview production) and the "Porta" group marketing project
Key Outcomes
- Marketing campaigns drove measurable consumer engagement for TuPlantaPR products
- Physical booth installations ran at multiple venues across Puerto Rico
- Visage Studio designs progressed from concept to production-quality samples
- Academic projects earned recognition and demonstrated cross-disciplinary capabilities
Tools & Technologies
Adobe PhotoshopAdobe IllustratorAdobe LightroomFinal Cut ProPremiere ProWordPressWix