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Case study

Creative & Marketing

Digital and physical marketing strategy for TuPlantaPR + Visage Studio

Adobe Creative SuiteBrand StrategyEvent Design
Creative & Marketing — hero image

Overview

Combined digital marketing work at TuPlantaPR (Any Parts Corp.) with personal creative projects through Visage Studio, demonstrating range across strategy, design, and brand development.

Process / What I Built

  • Designed digital marketing campaigns for TuPlantaPR including product showcases crafted to captivate consumers through aesthetic design and strategic presentation
  • Planned and built physical booth installations for malls and convention centers across Puerto Rico, transforming spaces into engaging consumer hubs
  • Founded Visage Studio — a personal creative brand producing custom apparel including the "Foundation Jeans" (100% custom cut and sewn denim, from vector mockup to 3D Photoshop render to first sample) and a concept jersey collaboration (Visage x Kyoto Sanga away jersey)
  • Led web development and marketing for academic projects including the Washington Square Park artists' ethnographic project (WordPress site, logo creation, interview production) and the "Porta" group marketing project

Key Outcomes

  • Marketing campaigns drove measurable consumer engagement for TuPlantaPR products
  • Physical booth installations ran at multiple venues across Puerto Rico
  • Visage Studio designs progressed from concept to production-quality samples
  • Academic projects earned recognition and demonstrated cross-disciplinary capabilities

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAdobe LightroomFinal Cut ProPremiere ProWordPressWix