Data analyst
& creative
Turning complex data into clear insights, compelling campaigns, and sharp products.
B.S. Media, Culture & Communication · May 2026 · Steinhardt Scholar · New York City
Portfolio
Selected work
Capabilities
Skills & tools
Data & Analytics
- KPI Tracking & Reporting
- Data Validation & QA
- CRM Analytics (Clienteling)
- Audience Segmentation
- Statistical Methods
- Survey Design
Technical
- HTML / CSS
- TypeScript / JavaScript
- Next.js / React
- SQLite / SQL
- p5.js (Creative Coding)
- Microsoft Excel (Advanced)
- Git & GitHub
Creative & Marketing
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Brand Strategy & Identity
- Campaign Design & Execution
- Web Design (WordPress, Wix, Framer)
- Video Production (Final Cut Pro, Premiere Pro)
Background
Experience
NYU Digital Communications
Bulk Email Support Assistant — Data & Operations
- Manage data integrity across 372 institutional subaccounts on the Emma email platform
- QA testing and data validation protocols for template rendering and accessibility compliance
- HTML/CSS debugging and campaign workflow optimization
Saks Fifth Avenue
Client Analytics & Performance Associate
- CRM analytics and KPI tracking for six-figure client book management
- Performance reporting and demand forecasting across luxury categories
- Data-driven relationship strategy for client retention and conversion
MCC MediaLab @ NYU
Lead Researcher & Lab Operations Assistant
- Led research initiatives and tracked metrics for 750+ students
- Mentored 75+ students in creative coding and HTML/CSS
TuPlantaPR (Any Parts Corp.)
Marketing & Design
- Digital marketing campaigns and physical booth design for malls and convention centers across Puerto Rico
Who I am
About
I’m Pedro — a data analyst, builder, and creative from Puerto Rico, currently finishing my B.S. in Media, Culture & Communication at NYU.
I sit at the intersection of analytical thinking and creative execution. On one side, I’ve managed data across 372 institutional email subaccounts, tracked KPIs for luxury retail clients at Saks Fifth Avenue, and built Mission Control — a fully local AI agent platform from scratch using Next.js, React, TypeScript, and SQLite.
On the other, I’ve designed campaigns that drove real consumer engagement, built brand identities through Visage Studio, and produced everything from custom denim to soccer jerseys to convention booth experiences — work that lives at the intersection of strategy, aesthetics, and audience.
I’m a Steinhardt Scholar and Herbert Weiner Scholarship recipient at NYU. I speak fluent English and Spanish. I’m currently based in New York City and open to opportunities in marketing, data analytics, operations, and product.