NYU Email Operations

Overview

Serving as a Bulk Email Support Assistant for NYU's Digital Communications team, managing data integrity and campaign operations at institutional scale.

Process / What I Built

• Manage and maintain data integrity across 372 institutional subaccounts on the Emma email platform, ensuring accuracy in audience segmentation and delivery
• Perform rigorous QA testing and data validation protocols to guarantee template rendering, accessibility compliance, and performance consistency
• Troubleshoot HTML/CSS rendering issues using systematic debugging approaches, reducing error rates and improving campaign reliability
• Analyze campaign workflows and collaborate with the digital communications team to identify and implement process improvements

Key Outcomes

• Data integrity maintained across 372 subaccounts with zero critical delivery failures
• Reduced HTML/CSS rendering errors through systematic debugging protocols
• Contributed to process improvements adopted by the digital communications team

Tools & Technologies