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Case study

Saks Fifth Avenue

Client analytics and performance optimization in luxury retail

CRM AnalyticsKPI TrackingData-Driven Strategy
Saks Fifth Avenue — hero image

Overview

Worked as a Client Analytics & Performance Associate at Saks Fifth Avenue in New York City, applying data-driven approaches to luxury retail client management and sales optimization.

Process / What I Built

  • Utilized CRM and clienteling platforms to track conversion rates, client retention, and revenue per interaction
  • Analyzed client purchase history and behavioral data to optimize outreach strategy and improve personal productivity metrics
  • Maintained a six-figure client book by leveraging data-driven insights for strategic follow-up and relationship management
  • Generated performance reports to identify trends, forecast demand, and support inventory sourcing decisions across luxury categories

Key Outcomes

  • Managed a six-figure client book through data-informed relationship strategy
  • Improved personal productivity metrics through behavioral data analysis
  • Generated actionable reports supporting inventory and sourcing decisions

Tools & Technologies

CRM PlatformsClienteling SoftwarePerformance AnalyticsExcel