Case study
Saks Fifth Avenue
Client analytics and performance optimization in luxury retail
CRM AnalyticsKPI TrackingData-Driven Strategy
Saks Fifth Avenue — hero image
Overview
Worked as a Client Analytics & Performance Associate at Saks Fifth Avenue in New York City, applying data-driven approaches to luxury retail client management and sales optimization.
Process / What I Built
- Utilized CRM and clienteling platforms to track conversion rates, client retention, and revenue per interaction
- Analyzed client purchase history and behavioral data to optimize outreach strategy and improve personal productivity metrics
- Maintained a six-figure client book by leveraging data-driven insights for strategic follow-up and relationship management
- Generated performance reports to identify trends, forecast demand, and support inventory sourcing decisions across luxury categories
Key Outcomes
- Managed a six-figure client book through data-informed relationship strategy
- Improved personal productivity metrics through behavioral data analysis
- Generated actionable reports supporting inventory and sourcing decisions
Tools & Technologies
CRM PlatformsClienteling SoftwarePerformance AnalyticsExcel